The mayor of La Línea de la Concepción, Juan Franco (La Línea 100x100), has decided to take a new approach in his electoral campaign with the aim of revalidating the mayoralty on May 28th. He has created a website with an avatar or profile to explain to the residents of La Línea his achievements and projects through the metaverse. Additionally, he will hold four virtual meetings.
In the 2019 campaign, the mayor of La Línea relied on the trend of selfies by creating a life-size cutout for citizens to take pictures with. This time, he takes a more technological step and ventures into the metaverse.
Through the dedicated portal, citizens can learn about the electoral program, rehabilitated spaces in the city, and future projects. The mayor himself appears as an avatar on the website, inviting users to "join the live stream." Clicking on the invitation takes users to a virtual representation of the exterior of the City Hall.
Furthermore, once registered on the website, users can also create their own avatar to enter virtual rooms that recreate spaces in the city. In these programmed meetings, up to four in total, the mayor-avatar will explain his projects to the users.
The metaverse is like a virtual reality world composed of synthetic three-dimensional environments where users interact as avatars. It offers a new way to visualize and interact on the internet.
It is worth noting that the mayor's party, La Línea 100x100, holds an absolute majority in the City Hall after the 2019 elections, winning 21 out of the 25 available council seats, leaving the Spanish Socialist Workers' Party (PSOE) with only three councilors and the People's Party (PP) with one.